Intro to Web 2.0, Internet Marketing and Strategic Internet Research
These 1+ hour training modules will offer various ways to create a web presence, with or without a web site, most of which will cost you little or no additional cash. I will also provide a number of additional Internet marketing research tools to help you stay on top of your on-going efforts for little or no additional cash.
The other main benefit is that you don't have to keep paying for most of the pieces you create from this material won't require much additional investment, if any. Instead of doing a 1 time mailing and getting little to show for it, the internet offers much lower cost delivery methods.
The complete course is comprised of three modules:
Module 1: Due Diligence and Keyword Research
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The implications of keyword research and how to find out the best terms for your business.
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Finding the niche terms that many others never think to include in their content.
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4 types of searches you'll want to run on each of your competitors to see what they are up to.
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14+ search strings that will help you dig deeper into your competition and potential clients.
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Search psychology to improve the results you get in less time.
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When and why you want to use the advanced search tools on Google and other search engines.
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7 search terms to help you save money both personally and professionally.
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What "page rank" is, how it's calculated and how to increase yours.
Module 2: Blogging
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Where did blogs come from and what is their etiquette?
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How do blogs differ from articles? How are they the same?
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Finding content for your blog - what should be there?
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Introduction to an easy to use blogging tool with a very strong page rank to help you zoom to the first page of Google (in many cases, but not always) for FREE!
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Traffic generation tips using both your blog and other people's blogs.
Module 3: Getting Local Traffic
Whether you get one, two or all three modules, you'll also receive the following:
Investment: $297.00 each or all three for $697.00 (a savings of $194.00). Call the office now to book your appointment at 770-912-8774.
Other Internet Marketing Programs Include:
Web Presence Review:
Analysis of your existing site and web presence to determine additional pages that you might consider for your current site, text changes to increase your page ranking and keyword analysis to determine how your customers are looking for your industry, products and/or services.
Investment: $100.00
Web Marketing Content Development:
Hollner Promotions can write web page content, blog pages and/or classified ads for your marketing, starting at $75 per page and $50 for classifieds. These are available on a limited basis, please check with the office to determine schedule and availability.
Introduction to Twitter.com and why every business needs to be plugged in here.
If you aren't on Twitter yet, it's not too late. Twitter combines PR, customer service, traffic generation, online networking, brand development and sales practices one place. Officially, it is a microblog, consisting of 140 characters or less per posting, and depending on how you use it, a lot can be said in 140 characters.
To realize and optimize what you can do with this terrific online communication tool, this introductory course covers everything from getting started to daily practices to monitor your progress and some advanced tools to help you do more in less time. The real benefit here is that you won't have to spend numerous hours trying to find all of these tools and learn these techniques on your own. We're here to evaporate your learning curve.
Available as a live class (60-90 minutes, depending on Q & A and number of participants) or in CD audio format with a personal 15-minute follow up Q & A session. Call office today at 770-912-8774 for details on next class and to sign up.
Investment: $47. (This price is subject to go up at any time, as we are always adding more material to this program from personal use of the medium.) Follow us at
http://www.Twitter.com/ATLBizConsult.
